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They are linked to our mind's reward system and many times these associations stem back to childhood, holidays or other past experiences (ex: your mom rewarded you with vanilla ice cream and a handful of animal crackers if you did all of your chores when you were little).

Did you know that your senses are powerful enough to trigger a full on craving episode? When you eat a food you long for, your brain releases dopamine (a natural chemical linked to pleasure) making this mind-body connection an inevitable reality to deal with.

In fact many soothe their feelings of stress, depression or boredom through "emotional eating" which provides them with a sense of comfort that they associate from eating specific foods. If not identified or controlled, this pattern can lead to binge eating or other eating disorders.

Understanding the power of cravings and your relationship with food is the first step towards combating this problem.

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