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A perfect marriage exists between web writing and copywriting because the latter has so many devices you can use. In fact, a lot of people who think very highly of themselves look down on copywriters because they do nasty things like selling. That's all fine and good, but those who are smart will learn and then adapt and become more effective at what they do. There are some powerful copywriting principles and concepts freely available for you to bring into your writing bag of tricks.

You can get a good idea about why you write benefit bullets just from the name. But you need to understand that bullets can be used in a bunch of ways and not just to help highlight the benefits associated with something. In fact, using bullets is a fantastic method for busting your content and articles wide open. The whole article gets brighter when you have a list of five or seven or nine points listed out in bullet fashion. But don't forget that every bullet needs to stand on its own and shouldn't ever try to contain more than one idea or point. Keeping the number of bullets in your list to an odd number is preferable to using an even number. Web content writing is totally different than anything else you may have done, and that is an important point to remember. Copywriting has you creating shorter and more concise sentence structure, and that is what you want to emulate. Most audiences on the web will appreciate this form of writing, but know who is in your niche, first. Once in a while, maybe, you can place a compound sentence in your content but not too often. If your audience is highly informal, then the compound sentence will make them work too hard.

The next thing you want to do is make sure that you offer something that is &quot;off the wall&quot;. If you really want to get people's attention, you need to use something unexpected like symbols instead of words. By using benefit bullets, you can really cause a stir. This is not something you should do with all of the bullets. You can include it in the first one or half a dozen and then sprinkle them around. Our eyes are drawn to notice things that are different. A percentage number such as 38.4751% will definitely catch their attention. If you look at that, you can see right here that it stands out like a sore thumb. 

One of the best ways to get to know your audience is market research.

This is another conversation and there are lots of Internet based resources to help you learn what to do. You need to understand who it is that you are talking and marketing to because that is going to give you the guidance you need. It only takes some slight common sense to really understand somebody (or a group of somebodies) so that you will know how to proceed with the rest of your conversation.

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