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As an online business, your website is basically the showpiece of your brand. Although visitors may bump into your site in order to address their particular need, staying (much less buying) is another reason altogether. If you fail to make a good first impression, there's a good chance the visitor will look elsewhere. For example, if your site is littered with spelling and grammar mistakes, the potential customer will immediately attribute the sloppy design or content with your company's ability to deliver. Working with the right website design company will address this gap.

Bad design = huge losses

There's no study how much companies lose with bad design since it will largely depend on the capital investment, the expected returns, the price of products and the cost of the web design. It's different from everybody. One company might not factor in the loss of potential sale due to the bad design while another will just compute the amount that it spent in the process of putting up its website.

The design refers as much to the structure as well as the aesthetics. In the hands of the less-than-experienced web developer, your site will have more embellishments than substance. So you get a lot of flash animations that add nothing of value other than the misplaced notion that it's going to impress visitors.

Too many cooks spoil the broth

If you are designing your site to please everybody, you are not going to please anybody. It goes back to knowing who your target market is. Employing the services of the SEO Company- which also specializes in website design-will allow you to have some form of metrics to know your target consumers, their buying patterns and search behaviours. Once you pinpoint your target market, you can better focus your marketing strategy and introduce some improvements on your web design.

No clear direction

This refers both to the navigation and also the call to action. Never forget that people stumble into your site in order to address a particular need, if they get lost in the process of navigating through your site because of a bad web design, chances are, and they go somewhere else. A call to action refers to the main objective of your site. Do you want customers to buy when they log in to your site? Do you want them to subscribe to a particular service? These questions should be clear to you at the get go.

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