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3 points to consider when filming a corporate video:

1.	Why are we doing this? 
The first big question is, why are you making a video and who are you trying to reach? Corporate videos are generally created for internal communications, sales or training  it’s important to have clear key messages delivered in a tone and style suitable to your target audience

2.	Who’s watching?
Keeping the audience in mind is critical to any video production. If the viewer isn’t engaged (bored) your key messages will be lost. A good film production company will have a host of creative ideas to bring your script to life and also be able to provide professional script writers, presenters and graphic designers to really give your production the edge.

3.	Keep it short...
The average internet video is now 90 seconds and shrinking. [http://www.wavefx.co.uk/ video company cambridge]  Consider a series of 10 two-minute videos is probably more palatable than a 20 minute slog. Bite-sized videos also allow the viewer natural breaks in which to digest your messages, think and ask questions.

WaveFX are a full service corporate film production and live event streaming company - based in the heart of Cambridge - Creating engaging video and digital media for over 15 years to big brands such as Microsoft, Siemens and Cambridge University.

Please do get in touch to discuss your latest film project or any of our services. Call Jamie 01223 505600 email hello@wavefx.co.uk or visit us at www.wavefx.co.uk