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Most  '''[http://urlf.ly/ short url]'''  convert long webpage address into short URL consisting of a random of letters and numbers. Other URL shorteners allow you to customize your desired URL in such a way that you retain your keyword for that specific webpage. By retaining your keywords in your URL, targeted audience are more likely to visit your site and easily remember your webpage address for their future visit and referral to friends.

Among the many benefits of URL shorteners are the following: Affiliate link cloaker. Using a URL shortener such as allows you to cloak your affiliate ID when promoting them at social sites like Twitter and Facebook. URL shortener is also beneficial in using Twitter which allows only 140 characters per tweet, thus giving you ample space to briefly describe your webpage. Another benefit of using URL shortener is convenience in sharing your site to friends at social sites, groups, forums, blogs, SMS, and instant messengers.

One of the general concerns about using a URL shortener is that it affects Google ranking and search engine optimization. However, considering that your webpage can be easily promoted through social sites like Twitter and Facebook, and promote them using your cellphone as SMS text messages; your site page rank is greatly improved as you promote them more often with the aid of URL shorteners. Moreover, when using URL shortener which allows you to customize your link and retain your keywords, your Google page rank is further enhanced and optimized your site among search engines.

URL shortening is becoming popular today because it has many uses for various online activities. With the availability of URL shortener, social networking becomes easy by sharing thoughts and ideas found in the webpage; and internet marketing are further enhanced by shortening URL or cloaking affiliate links while retaining your keywords.

'''[http://urlf.ly/ url shortener]'''  is a free service available for everyone to use for their online activities. It allows users to shorten their long URL and customize them to a shorter URL with their assigned keywords.